Peter Herold

Peter Herold is a director, writer, actor and cinematographer residing in Detroit, Michigan.  Fascinated by performance, film, and storytelling, Peter began acting in childhood, starring in productions ranging from Shakespeare to contemporary theater. Growing up in Ann Arbor, Michigan, by the age of five he had four parents—all with varying degrees in psychology. 

A bizarre upbringing that instilled in him a strong, universal understanding of the human condition. Through cinema, he yearned to challenge and explore different perspectives that complicated that condition.  At 22 he got stabbed in the jugular—and blinked temporarily out of existence.  When he woke, the lens in which he viewed the world had shifted.  

He left the comfort of his corporate job behind in pursuit of honing his artistry. He won 1st Place, Best in Show, at the Ypsi 24-Hour Film Shootout for his retro 80's horror film Cycle of the Blessed (2017).  He starred and Associate Produced his first full-length feature film, Kid Brother (2017) for which he won the The Eclipse Award for Best Feature and Best Supporting Actor.  He directed his first solo project, a short film titled; Midnight Light (2018) with producing partner Tonya Hawkins. Created for the Detroit 48 Hour Film Festival, Peter took home Best Director.  The film also won Best Acting, Audience Favorite and Best In Genre.

Throughout 2018 Peter continued to build. He directed ‘We’ve Got Your Back,’ a commercial starring D.L. Hughley, was cinematographer on the upcoming short film Bliss Burger (2019) and the documentary Hear Our Voice (2019). He produced the Kevin Gates music video ‘Discussion’ and the Flint Eastwood music videos ‘Running’ and ‘Sober.’ He ran production coordination on the Kanye West music video ‘Tekken,’ was 1st Assistant Director for a variety of commercial clients including Pure Michigan, United Way and Owens Corning. 

In the narrative realm, he wrote the short film ‘Lost Possessions’ (2018) and starred in the upcoming shorts Revenge of the Mask (2018) and Rise of the Mask (2018), a re-imagination of the popular 90’s film. Building blocks all… A singular goal; feature length narrative film. He looks forward to beginning production on his directorial debut, slated for release 2020.

He founded Avenoir Road in 2017, where it creates unique visual content for Metro Detroit artists and businesses.

Peter’s range and process are driven by his commitment to his community and beloved craft.

To learn more about upcoming or past endeavors, visit Peter's IMDB page here.

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